Faced with long-term underperformance, low occupancy and a predominantly male clientele, Fuller, Smith & Turner commissioned Sibley Grove to revitalise The Chamberlain Hotel, an Edwardian building near Tower Hill. The brief was to re-energise the site, attract a broader demographic and improve profitability.
Sibley Grove’s design strategy focused on spatial reinvention and inclusive design. They introduced a second entrance by opening the building’s rear façade, significantly improving visibility, access and natural light. The hotel’s dark, uninviting interiors were reimagined, with the basement’s outdated conference rooms transformed into a stylish underground cocktail bar featuring flexible partitioning for multifunctional use.
All 68 guestrooms, the reception, restaurant, bar, and meeting areas were redesigned to reflect a vibrant, modern hospitality experience. The restaurant was repositioned as a destination, while public areas were zoned for co-working and socialising, creating a venue that transitions fluidly from day to night.
Every aspect of the redesign reflected Sibley Grove’s sustainability ethos, with low-waste, low-carbon materials prioritised throughout. The result is a revitalised, accessible and inclusive hospitality environment that supports both daytime business use and evening social life.
Project Delivery: May 2020
Location: London, UK
